Tourism service providers are confronted with their increasingly travel experienced guests, but also increasing destinations and products and the comfortable opportunity with the world wide web to compare offers and destinations and are hence are bearing an unprecedented competition pressure.

Who rests on ones laurels has already lost.

Hence, innovative and unique products, which are matching current trends and the demand of specific target groups, need to be developed.

In the worldwide mixture of all-inclusive uniform tourism products the authenticity of destinations and cultures plays an increasingly important role.